top of page
Imagining a new local species at risk conservation campaign called Locals Help Locals
By increasing awareness of a local species at risk, Locals Help Locals will improve community engagement and enhance funding for the local environment. This campaign will first focus on the Alligator Snapping Turtle (Macrochelys temminckii) in Alexandria, Louisiana and the California Newt (Taricha torosa) in Malibu, California.
Inspiration
Endangered species conservation is a cause that can yield great improvements to organisms in our environment. This campaign is specifically significant due to its focus on locality. Our strategy embarks on the idea that people are mostly interested in things that they can see, feel, and touch. We can make intangible concepts fully tangible with community outreach and the elevation of local species at risk.
Campaign Goals
-
The Endangered Species Festival on Earth Day will increase engagement of the local community and funding for conservation through advertising and event outreach.
-
The event announcement posters will increase event participation for community members who actively engage with the community.
-
The conservation species icon figurines will improve community sentiment and care for their endangered species by connecting in person through local businesses.
-
The billboards will provide important exposure to people outside of town within the species geographical area to the event and increase outside participation.
-
The social media campaign will teach the community about their species at risk and increase awareness of the actions that be taken to prevent their community species’ extinction.
Application
The Locals Help Locals organization and wildlife conservation campaign began with looking for solutions to a problem. Since the initial research and brainstorming period, this proposal has become enriched with attention to detail, comprehensive application, and tangible outcomes. Careful consideration curated every asset, and dutiful research informed even the smallest decision. From hearth, a deep passion for unifying environmental conservation with visual communication provided the strength to transcribe such a design system. Locals Help Locals encapsulates all of the dedication and passion for environmentalism that I have garnered in my higher education.
Portfolio
bottom of page