Forming a branding identity for Catalyst Personal Training Studio in Oceanside, CA
The owner of Catalyst Personal Training Studio contacted me for help setting up a branding identity for his new business. The studio provides semi-personal training and primarily provides fitness assistance to all ages and skill levels. The client expressed that they wanted their branding to be approachable, progress focused, and compassionate.
Inspiration
Logan Leonesio provided some foundational ideas for his branding. Specifically, he wanted the semi-personal training studio to have an approachable atmosphere, where anyone interested in fitness could access a professionally guided journey to fit their personal needs. We worked together to discover what that could look like on a branding scale.
Development
After subsequent research and ideation, the Catalyst branding identity moved into the development phase. Print and digital media started to be planned out and digitally initiated. Before the launch of the business, Logan Leonesio needed a new website, at least two digital ads, and decorations for his new studio.
Application
The launch of Catalyst Personal Training Studio was a success! Within the first few weeks, ten new clients signed up for various training packages. Today, Catalyst Personal Training Studio is growing exponentially and happily serving the area of Oceanside, CA.
Portfolio
